What is digital marketing?
Digital marketing is the marketing of products or services, mainly on the Internet, but also including mobile phones, display advertising and any other digital media. Digital marketing can be done both online and offline. And, for a well-rounded digital marketing strategy, both types matter.
Digital marketing definition
According to “neil patel” – Digital marketing is any form of marketing products or services that involves electronic devices.
How to make digital marketing work for you?
Well here are 6 ways to make digital marketing work for your business:
1) Search Engine Optimization (SEO)
In terms of layman, Search Engine Optimization or SEO essentially tweaks your website so that search results in Google, Yahoo Bing or any other search engine can occur naturally or organically.
Google regularly updates its algorithms to only produce the relevant results. Many experts say that SEO is dead from that perspective and the effort is futile. The truth, however, is that Google is trying to avoid manipulating algorithms and filtering sites that do not deserve to be on top of SERPs (Search Engine Result Pages).
There is therefore no doubt that you should invest in the work of SEO. Your website should address the techniques of matching, spreading, indexing and interpreting non-text content with content and query.
It’s the most cost-effective marketing strategy that will bring your business with organic traffic.
Different steps involved in creating a friendly SEO site are:
- Choosing SEO Friendly Website Domain
- Knowing SEO Tactics & Methods
- White Hat SEO
- Black Hat SEO (Never ever use these gray tactics)
- Use of SEO friendly Design & Layout
- Optimization of Keywords, Meta Tags, Title and Anchor
- Link Building and Mobile SEO
- Knowing activities performed by Search engines such as crawling, indexing, processing, calculating relevancy and retrieving results
- On Page and Off Page SEO
2) Marketing of content
Content marketing is one of the most important types of digital marketing that revolves around the management and execution of various Digital Media Content written, engaging, downloadable and visual.
Content may be presented in various formats, including blogs, white papers, e-books, case studies, guidebooks, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or microblogging and social media sites content.
Content Marketing aims to attract and transform targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on various digital marketing channels.
5 Steps to make content marketing work:
- Define your target and conduct a persona research
- Determine ideas for content management and brainstorm content
- Know which content types would fit your business best.
- Start a blog and post once a week at least
- Publish your content and manage it
Note: Content is the basis for all types of digital marketing and having a proper content marketing strategy for a business ensures better creation, channeling and conversions.
3) Social Media Marketing (SMM)
Social media marketing is one of Digital Marketing’s youngest and most popular types that help marketers advance their brand image in the most powerful and trendy way.
Different companies now prefer social media marketing to optimize the image of a brand, business, product, or individual. We all know about various social networks around us, such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, and so on.
The well-targeted creation and distribution of quality content is the basis for successful Social media marketing campaigns.
Social Media Marketing’s latest ads are social media ads that businesses should be able to use to ensure better use of these platforms.
For research into new brands or products, more than 40 percent of digital consumers use social networks. Businesses seeing their target audiences on social networks should always opt for these types of digital marketing techniques, as it easily extends business reach and ensures better branding and recognition and therefore conversions.
4) Email Marketing
The strategy is called email marketing when you send a commercial message via email to a list of potential customers.
With an effective email marketing software, you can maintain segregated email lists based on multiple factors, including the likes and dislikes of customers, as well as spending habits. Remember to send custom emails. This helps in building trust.
Different components of email marketing you can use are:
- Event Invitation
- Marketing Offer
Email marketing is recommended for all types of businesses as it is highly cost-effective and considered to be the best Digital Marketing types that ensure the best conversions.
5) Digital Display Advertising (DDA)
Again, this is a subset of your efforts at SEM. To target potential audiences, you can use a variety of display advertising formats-whether text, image, banner, rich media, interactive or video ads.
You can customize your message based on the buying cycle’s interests, content topics, or the customer’s position.
Note, however, that advertising for digital displays is relatively expensive. To drive good ROI for your business, you need experts.
6) Viral Marketing
Viral Marketing is a strategy in which a unique content spreads online exponentially, because the content is greatly appreciated, shared and liked.
This is a great way to get your website branded and driven traffic. The content can take any format ; creativity is all you need.
Above all digital marketing ways are online. Now we tell you offline digital marketing ways:
- Enhanced offline marketing
- Electronic billboards
- Digital product demos
- Digital product samples
- Radio marketing
- Radio commercials
- Show sponsoring
- TV marketing
- TV commercials
- Super Bowl commercials
- Phone marketing
- Cold calling
- Text message marketing (giveaways, coupons, loyalty programs)
- QR codes
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